Soft Spot

When the founders of , Elyena and Lauren, learned that one of them was expecting (Hi Jamie!), they started on a hunt for baby essentials. Constantly on the lookout for high quality, beautiful pieces to prepare for Jamie's arrival, they encountered an overwhelming number of options on the market, yet struggled to find something they really loved.

With that, they set out to create Soft Spot, a place where you can find practical, elevated essentials to make your parenting journey a more enjoyable one.

After months of testing, tweaking, and gathering feedback from their mom friends, Elyena and Lauren finally launched their range of products to the market. It was important to them to only use the best and safest fabrics, and make products that are suitable for all babies or moms, even those with sensitive skin. With this in mind, you can expect that the cottons used will always be GOTS and Oeko-Tex certified, and 100% organic. 

Welcome to Soft Spot and to parenthood, we hope we'll have a wonderful journey ahead together.